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Thésaurus du Management > SALE > TRADE NEGOTIATION > SALES TECHNIQUE > ELECTRONIC COMMERCE
ELECTRONIC COMMERCESynonymsOnline purchase ;E-commerce ;M-commerce Pure playerSee also: |
Documents disponibles dans cette catégorie (24)
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Book
Industry after industry is becoming technology driven as software rapidly eats the world. As it spreads, so do complexity and opportunity. There are clear signs that the traditional B2B business model designed 125 years ago as a simple "make, se[...]
Book
Carrousels de produits, suggestions et publicités personnalisées, chatbots… Les géants du e-commerce en font toujours plus pour créer le besoin chez leurs clients, en ciblant de mieux en mieux leurs envies, voire leur personnalité. Mais si elle[...]
Book
Aleksej HEINZE, Author ; Gordon FLETCHER, Author ; Tahir RASHID, Author ; Ana CRUZ | Routledge | 2017Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those le[...]
Electronic document
Dave CHAFFEY, Author ; David EDMUNDSON-BIRD, Author ; Tanya HEMPHILL, Author | Londres [Royaume Uni] : Pearson Education Limited | 2024Understand the crucial aspects of digital business and e-commerce with this best-selling text. Digital Business and E-Commerce Management, 8th edition, develops your knowledge and skills in digital technology, media and data to help you thrive [...]
Book
Dave CHAFFEY, Author ; David EDMUNDSON-BIRD, Author ; Tanya HEMPHILL, Author | Londres [Royaume Uni] : Pearson Education Limited | 2019Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this seventh edition of the [...]
Electronic document
This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated cha[...]
Electronic document
The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both [...]
Book
Olivier BADOT, Author ; Jean-François LEMOINE, Author ; Adeline OCHS, Author ; Michel-Edouard LECLERC, Author of introduction, etc. ; Rozenn PERRIGOT, Author of afterword, postface, colophon, etc. | Montreuil [France] : Pearson | 2018Cet ouvrage vise à mieux comprendre la distribution et le commerce au regard des enjeux actuels tout en intégrant les forts bouleversements que vit ce secteur. La distribution se comprend dans un sens large et propose une multitude de formats de[...]
Electronic document
Kenneth C. LAUDON, Author ; Carol GUERCIO TRAVER, Author | Londres [Royaume Uni] : Pearson Education Limited | 2023E-commerce 2023–2024: business. technology. society. provides you with an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Meta®, TikTok®, [...]
Book
Kenneth C. LAUDON, Author ; Carol GUERCIO TRAVER, Author | Londres [Royaume Uni] : Pearson Education Limited | 2018This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field. For the under[...]
Book
Kenneth C. LAUDON, Author ; Carol GUERCIO TRAVER, Author | Londres [Royaume Uni] : Pearson Education Limited | 2016This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field. For the under[...]
Book
Une synthèse pluridisciplinaire mêlant questions stratégiques, informatiques, organisationnelles, marketing, managériales et juridiques pour une appréhension globale du commerce électronique. Chaque chapitre propose des études de cas, des exempl[...]
Electronic document
n moins de 10 ans, l'e-commerce a bousculé les habitudes de consommation des Français. Pourtant, sur plus de 100 000 sites marchands, 80 % réalisent moins de 4 ventes par jour ! Comment les acteurs du e-commerce peuvent-ils améliorer leur perfor[...]
Book
Les différentes formes du commerce organisé indépendant et associé ne cessent d'évoluer. Très opérationnel, cet ouvrage en dresse un panorama complet et, à l'aide de nombreux exemples, cas, conseils pratiques et grilles d'évaluation, donne toute[...]
Book
Portraits de précurseurs dont les idées innovantes ont changé le monde du commerce notamment Aristide Boucicaut, l'inventeur des grands magasins, le baron Bich, créateur des produits jetables, André Citroën qui lance des croisières pour vendre[...]
